Painter playbook

One agency, many brands

Two days down to four hours. Nothing off-brand.

  • 5 min read
  • Intermediate
  • 4 moves
  • Run per campaign

The number

Two days down to four hours per campaign, and every asset comes out looking like the client, not like a stock template.

12x faster

The situation

From a patchwork that bleeds to a workspace that ships.

Set up a brand kit for each client once: logo, colours, fonts and voice. Painter generates on-brand images, copy and video from reusable templates, so every asset comes out looking like the client, not like a stock template. One workspace, a separate kit per account, zero bleed-through.

What happens today

The patchwork

  • A different design file for every client, none of them current
  • Brand guidelines pasted into a prompt and half-remembered
  • A freelancer who learns the brand, then rolls off
  • Assets that drift off-brand a little more with every batch

With Painter

The workflow

  • One kit per client, wired once, reused forever
  • Every asset generated from the brand it belongs to
  • A finished, multi-format set in the client’s look
  • Your team opens a campaign to on-brand assets, ready to schedule.

How the work moves

Four moves.

Painter runs each move on the canvas, with a preview attached, so you see what lands before anything ships. Skip freely once you know which parts carry the weight.

Painter at work

One brief travels through the whole job. Context stays attached until the finished work lands.

Kickoff

Set up a brand kit for the client. Logo, colours, fonts, voice.

Painter starts with the kit and asks only for what's missing. No boilerplate intake, no setup meeting: the brand exists once and every run inherits it.

Load

Drop in the references and the campaign brief.

Mood boards, past assets, and the brief are pulled onto the canvas and pinned to this kit alone. Nothing from another client can bleed in.

Generate

Press run. Batch out images, copy and video on-brand.

The graph is the plan, not a chat transcript. Every node inherits the kit downstream, so the whole batch comes out looking like the client: reviewable asset by asset.

Ship

Export every format. Approve, then schedule.

A full set lands in the formats your channels need. You edit the last 10%, not the first 90%, and switch to the next client’s kit without cross-contaminating a thing.

Prompts worth keeping

Paste these into Painter.

Three prompts: a kickoff, a full run, and a packaging pass. Copy the one that matches the phase you're in. Rewrite any detail to fit the client.

Kick it off

You are Painter. I run one agency workspace with a separate brand kit per client. Set up a kit for this client (logo, colours, fonts and voice) so every asset comes out looking like them, not like a stock template. My goal: take a campaign from two days down to four hours, nothing off-brand. Walk me through the first move and tell me what you need from me.

Run it in one shot

Run the full playbook end-to-end for this client: set up the brand kit, drop in the references and brief, batch out on-brand images, copy and video from the templates, then export every format ready to schedule. Keep this kit sealed off from every other client: no bleed-through. Ask before skipping any step. Show the canvas as you go.

Package the output

Deliver the output as a single set I can hand to the client: lead with "12x faster" and the two days → four hours framing, then the assets, grouped by format and all on this kit. Call out anything you generated off a reference so the client can trace it.

What goes in. What comes back.

Inputs in, outputs out.

Painter runs on the inputs on the left and hands back the artifacts on the right. Skip any input: the agent will ask for it the first time it needs it.

Give it

  • A brand kit per client (logo, colours, fonts, voice)
  • Reference mood boards and past assets
  • A one-paragraph brief on the campaign

Get back

  • A batch of on-brand images, copy and video
  • Multi-format exports ready to schedule
  • A kit that stays sealed from every other client

The finished artifact

A finished set, not a blank canvas.

Every run ends the same way: a packaged, on-brand set in the channel your team already reads. Here's a preview of what shows up.

Painter → your team

Client campaign, on-brand and ready to schedule

playbooks
Tue 2:14 PM

Here's the campaign for this client. I ran the playbook end-to-end on their kit alone, kept every other account sealed off, and packaged the set in every format your channels need.

  • Set up a brand kit for the client: logo, colours, fonts, voice.
  • Drop in the references and the campaign brief.
  • Press run. Batch out images, copy and video on-brand.
  • Export every format. Approve, then schedule.

What moved

12x faster

Two days down to four hours per campaign, and every asset comes out looking like the client, not like a stock template.

assets.zip · copy.md · video.mp4

Before you run it

Where teams stall.

Three ways we see this go sideways and how to avoid each one.

Keep judgment with the team. The playbook should make the work clearer, not hide the assumptions behind it.

  • Reusing one loose kit across every client. Build a separate kit per account once, and bleed-through stops being possible.
  • Half-filling the brand kit. Set the logo, colours, fonts and voice properly the first time: every run after inherits it clean.
  • Skipping the first review. Check the first batch by hand, tune the kit, and quality compounds from the second run on.

Questions

Before you start.

Each client gets its own brand kit inside the same workspace, and every run inherits only the kit it belongs to. Nothing from one account can bleed into another, so an asset generated for one client never comes out looking like a different one.

You set up the brand kit once (logo, colours, fonts and voice) and Painter reuses it on every run after. The first kit is the only real setup; from there each campaign is a matter of dropping in references and pressing run.

Once the kit is wired, Painter batches images, copy and video from reusable templates in a single run instead of building each asset by hand. That’s where the 12x comes from: you spend your time reviewing on-brand output, not producing it from scratch.

Review the first run by hand and tune the brand kit or references: that one edit fixes most misses. Painter learns from what you keep and what you drop, so every client’s look gets sharper from the second run on.