pulse · surface
Module · 01
Personas that match your ICP.
Configure demographic, psychographic and behavioural traits; Pulse samples from a persona library and composes an audience that matches your target.
Feel your audience before launch.
Before you spend money on an ad, send an email, or pitch a deck — see how your audience will react. Describe who you're selling to, drop in the creative, and Pulse gets 100+ simulated customers to tell you what they think: what works, what loses them, and the exact words that land. In under a minute.
Already running across 600+ teams on the Mariete platform.
pulse · overview
use case·Ad creative
Test two ads before spending $40K on media.
2.3× return on ad spend vs their average
100+personas per run
What it does
Built around one idea: finish the work.
Configure once, run continuously. Every capability below is a production-grade surface, not a demo.
01
Personas that match your ICP.
Configure demographic, psychographic and behavioural traits; Pulse samples from a persona library and composes an audience that matches your target.
02
Structured feedback, not vibes.
Overall sentiment, emotional reaction breakdown, top objections, resonant phrases, verbatim "what the audience is thinking" — ready to action.
03
Compare variants head-to-head.
Run two creatives against the same audience; get a clear winner and the specific segments each resonates with. Skip the 14-day media-spend A/B.
04
Interrogate individuals.
Click into any persona, ask follow-ups. Understand the "why" behind a rating before you redesign the asset.
In the wild
Five ways teams actually ship with Pulse.
Scenario · 01
Test two ads before spending $40K on media.
A consumer brand tests two ads with 120 simulated customers who match their buyer. Pulse picks a clear winner in four minutes. They put the whole budget behind the winner — and get more than twice the return they usually see.
2.3× return on ad spend vs their average
Try this scenariopulse · scenario · ad creative
Intelligence suite
Four surfaces. One runtime. Zero duct tape.
Every Pulse module shares the same orchestration layer, the same audit trail, and the same integration fabric — so a win in one surface lands everywhere.
pulse · runtime
Module · 02
Structured feedback, not vibes.
Overall sentiment, emotional reaction breakdown, top objections, resonant phrases, verbatim "what the audience is thinking" — ready to action.
pulse · integrations
Module · 03
Compare variants head-to-head.
Run two creatives against the same audience; get a clear winner and the specific segments each resonates with. Skip the 14-day media-spend A/B.
pulse · audit
Module · 04
Interrogate individuals.
Click into any persona, ask follow-ups. Understand the "why" behind a rating before you redesign the asset.
Under the hood
The surfaces the product is made of.
Audience builder
Configure the personas that matter.
Sliders for demographic, psychographic and behavioural traits. Save audiences; reuse them across campaigns; diff audiences to understand segment gaps.
- Persona library with saved audiences
- Diff between audiences
- Reuse across creatives
pulse · audience builder
Feedback report
Sentiment, emotion, objection.
Each run returns overall score, emotion breakdown (joy, trust, doubt, irritation), top objections, resonant phrases, verbatims you can quote internally.
- Resonance + objection heatmap
- Verbatims quoted from personas
- Segment drill-downs
pulse · feedback report
Compare
A head-to-head, not a hunch.
Two creatives, same audience, structured comparison. The winner, the loser, and which segments split the difference.
- Variant A vs B scoring
- Segment-level splits
- Export to Notion · Slack · CSV
pulse · compare
Specifications
The shape of the product.
What comes in, what goes out, what it runs on. Nothing hidden in a sales deck.
- Inputs
- Ad creative · landing page · email · deck · subject line · naming
- Personas
- 100+ per run · demographic · psychographic · behavioural
- Outputs
- Sentiment · emotion · objections · resonant phrases · verbatims
- Comparison
- Head-to-head with segment splits
- Latency
- Under a minute for a standard run
Pairs well with
Better together. Eleven products, one runtime.
Playbooks
Playbooks that run on Pulse.
Step-by-step recipes that wrap Pulse around a specific outcome. Same agent, plugged into a real workflow your team already cares about.
- marketing
Pick the winning ad
Pulse shows both ads to 120 simulated customers who match your buyer and tells you which one wins — and why.
2.3x return on ad spend·You stop splitting ad budget between a winner and a dud. - marketing
Test pages per audience
Show the same landing page to each of your audiences in Pulse. See exactly where each one loses interest — and what they were confused by.
+41% demo bookings·Every traffic source lands on a page that speaks to it. - marketing
Pick the subject line
Pulse scores eight subject lines against 50 representative readers and tells you which one will get opened, which one feels pushy, and which one will get flagged as spam.
+34% opens·Email opens go up month by month instead of slowly decaying. - launch
Test names and taglines
Run your shortlisted names past simulated customers. See how memorable they are, how accurately they describe the product, and what they unintentionally remind people of.
3 names, 80 users·Naming decisions stop being gut calls. - launch
Pressure-test the deck
Run each part of your deck past Pulse with investors as the audience. See which slides inspire conviction and which ones raise doubts.
Slide by slide·You walk into every investor meeting already knowing where the doubts are.
Ready when you are
Start with Pulse. Ship before the week is out.
No credit card. No sales call. Run one workflow end-to-end and decide.