Cookie Policy

1.What we use, and what it does

We use two cookie families on the marketing site (one for analytics and one for advertising measurement) plus a small piece of local storage for your theme preference.

Analytics cookies (Google Analytics 4)

Google Analytics 4 sets two cookies:

• _ga: a randomly generated client identifier that lets us count unique visitors and recognise returning ones. Lifetime: 2 years.
• _ga_KFBNW8B27E: a session identifier and engagement metrics for our specific Analytics property. Lifetime: 2 years.

We use these to understand which pages people visit, how they move through the site, and which content is useful, so we can improve it. The data is aggregated and used for statistical analysis.

Advertising cookies (Meta Pixel)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram and to understand the actions people take on the site after seeing an ad. It sets:

• _fbp: a browser identifier Meta uses to attribute site actions (such as visiting a page or requesting a demo) to our ad campaigns and, where applicable, to build audiences for future campaigns. Lifetime: up to 90 days.

The Pixel reports events (for example a page view, a completed contact form or a click through to sign up) back to Meta so we can measure conversions. It may also receive the _fbc cookie if you reach the site by clicking one of our ads.

Advertising cookies (LinkedIn Insight Tag)

We use the LinkedIn Insight Tag to measure the effectiveness of our advertising on LinkedIn and to understand which actions people take on the site after seeing a campaign. It sets cookies including:

• li_sugr, lidc and bcookie: browser and routing identifiers LinkedIn uses to recognise your browser and attribute site actions to our campaigns. Lifetime: up to 2 years.
• UserMatchHistory and AnalyticsSyncHistory: used to sync conversion and audience data with LinkedIn. Lifetime: up to 30 days.

Where you are a LinkedIn member, LinkedIn may associate this activity with your account. LinkedIn only shares aggregated, de-identified reporting with us. You can control this in your LinkedIn account settings under Advertising data.

Theme preference

We store your theme preference (system, light or dark) under mariete-theme in local storage so the site can render in your chosen mode without a flash. This is purely functional; no analytics value.

2.What we do not use

The marketing site does not use:

• Session replay tools that record your screen, mouse movements or keystrokes.
• Affiliate or attribution cookies set by third parties other than those named above.
• Personalised content or A/B testing identifiers.

3.How to change or revoke your choice

You can control or remove these cookies at any time:

• Clear cookies and site data for mariete.ai from your browser settings. This removes the Google Analytics and Meta Pixel cookies described above.
• Most browsers let you block all cookies, or block third-party cookies, in their privacy settings, which will prevent these cookies from being set.

You can opt out of Google Analytics across the entire web by installing the Google Analytics opt-out browser add-on (https://tools.google.com/dlpage/gaoptout).

You can manage how Meta uses your activity for advertising in your Facebook or Instagram ad preferences, and how LinkedIn uses it in your LinkedIn account settings under Advertising data. You can also adjust interest-based advertising more broadly through the tools at the Digital Advertising Alliance (https://optout.aboutads.info) and the European Interactive Digital Advertising Alliance (https://www.youronlinechoices.eu).

4.Changes to this Policy

We may update this Cookie Policy from time to time, particularly if we introduce new technologies or our use of analytics and advertising changes. The "last updated" date at the top of this page reflects the most recent revision.

5.Contact

Questions about this Cookie Policy or how we handle your data? Reach us at hello@mariete.ai.

Questions about this document? Write to hello@mariete.ai.