Don’t split $40K across two creatives, pick the winner in 4 minutes.
Instead of splitting budget and waiting two weeks for data, the team runs both creative routes through Pulse against 120 synthetic personas matching their target. Pulse returns a clear winner in four minutes. Full budget goes to the winning creative: 2.3× ROAS vs historical average.
Run Pulse- 1
Describe the task
Pulse can take two finished creative routes and tell you which one wins before you spend a dollar in market. Instead of splitting a launch budget and waiting two weeks for real ad data, it reacts both routes off a synthetic audience built to match your target buyer, then reports which one drives more intent and why.
The sharper your brief, the sharper the read. Tell Pulse who the audience is, what action you care about, and what the creatives are trying to do, and it will score both against the same personas every run so the comparison stays fair.
Test these two static ad creatives (creative-a.png and creative-b.png) against a synthetic audience of 120 personas matching our target: US women 28-42, active-wear buyers, shop mostly on mobile. For each creative: - Score purchase intent and overall sentiment (1-100) - Capture the top emotional reaction and the top objection - Note which creative resonates and which one loses the audience Declare a clear winner, explain why in two sentences, and tell me how confident you are so I know whether to put the full $40K behind it.
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Give Pulse context
In a Pulse workspace, upload both creatives and describe the buyer you are actually targeting. Pulse builds the 120-persona audience from that description, so the winner it names reflects your customer, not a generic panel.
Be concrete about the audience and the goal. "Younger shoppers" reacts differently than "US women 28-42 who buy active-wear on mobile", and a vague goal ("engagement") reads weaker than a specific one ("add-to-cart intent").
Required contextBoth creatives to compare (static image files)A target-audience description, demographics, buying behaviour, and the platform they see the ad onOptional contextA brand-voice or campaign-brief note, so reactions account for what the creative is meant to sayHistorical ROAS benchmark, so Pulse frames the lift against your own past averagecreative-a.pngcreative-b.pngbrand-brief.md - 3
What Pulse creates
Pulse reacts both creatives off the same 120 personas and returns a scored, side-by-side read, purchase intent, emotional response, and the specific reactions that separate the two routes, plus a confidence-rated call on the winner.
From Pulse: Tested creative-a.png and creative-b.png against 120 personas matching US active-wear buyers.
AWinning creative+38Intent points over B91%Confidence in the callWinner: Creative A120 personasMetric Score Top reaction Note Purchase intent 74 Aspiration Strong intent to buy once the offer lands Engagement 81 Curiosity Face-forward image reads strongly on mobile Clarity of offer 69 Understanding Price framing lands without feeling salesy Runner-up: Creative B120 personasMetric Score Top objection Note Purchase intent 36 “What is this for?” Product benefit unclear from the image Engagement 52 Indifference Static layout fails to draw the mobile viewer in "Creative A wins on intent and attention with 91% confidence. Want me to export the full comparison as a PDF for the media team, or run a quick variant of A that borrows B’s stronger closing line?"
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Follow-up prompts
Export the winning read for the media team
Pulse can export the full side-by-side report as a PDF or JSON, so the media team gets the winner, the intent gap, and the confidence rating in one file when they build the campaign.
Export the comparison report as a PDF, highlighting creative A as the winner with its intent scores and the 91% confidence call, so I can hand it to the media team.
Test a hybrid of both routes
Pulse can react a third variant that keeps A’s hook and borrows B’s stronger call-to-action, so you learn whether the combination beats the standalone winner before committing spend.
Create a hybrid variant that uses creative A’s headline hook and creative B’s call-to-action, then test it against the same 120 personas and tell me if it beats A on purchase intent.
Re-test the winner against a second audience
Before the full budget goes behind creative A, Pulse can react it off a second persona set, a broader or adjacent audience, so you know the winner holds up beyond the core target.
Run creative A against a second 120-persona audience of US women 25-35 who shop fitness apparel, and tell me whether it still leads on purchase intent.
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Tips and troubleshooting
Describe the buyer, not the demo target
A creative tested against "adults 25-45" reads flatter than one tested against "US women 28-42 who buy active-wear on mobile." The more the persona audience mirrors your actual customer, the more the winner Pulse names survives contact with real spend.
A close call is a signal, not a failure
When the two creatives score within a few intent points, Pulse says so and lowers its confidence. That usually means the difference is a hook or a caption, not the whole route, worth a quick variant test rather than a coin flip.
Ready to try it yourself?
Give Pulse both creatives and the buyer you’re targeting, and get a confidence-rated winner in four minutes, before you split a dollar of budget.
Run Pulse