Turn top competitor campaigns into on-brand originals.
Painter’s discover surface pulls real competitor campaigns by industry and platform. Before each campaign, the team browses what’s performing, selects three references, and Painter generates original assets inspired by the aesthetic, lifting measurable creative quality.
Run Painter- 1
Describe the task
Painter can pull real competitor campaigns from its discover surface, let you pick the ones worth learning from, and generate original assets inspired by that aesthetic, in your own brand, not copies. You browse what is actually performing in your category, select three as a mood reference, and Painter builds fresh creative that borrows the feel without lifting the content.
The sharper your reference picks, the more directed the output. Tell Painter which industry and platform to browse, which references to use as mood, and which brand kit to render in, and it will translate the aesthetic rather than clone the ad.
Open discover filtered to fintech, Instagram, last 30 days. From what’s performing, use these three as mood reference: - The bold-type minimal one - The gradient product-shot one - The editorial photography one Generate 4 original feed posts inspired by that aesthetic, rendered in our brand-kit.json. Borrow the feel (composition, contrast, pacing) not the copy or logos. End with a note on what each reference contributed.
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Give Painter context
In a Painter workspace, browse the discover surface by industry and platform to see live competitor creative, then flag the three references you want as mood. Painter uses them as direction, not source material, and renders everything in your own kit.
The references you pick steer the whole run, so choose ones that share a feel, not three unrelated styles. A coherent trio gives Painter a clear aesthetic to translate; a scattered one produces scattered output.
Required contextA brand kit to render the originals in, logo, palette, fontsThree reference campaigns selected from the discover surface as moodOptional contextAn industry and platform filter, so discover surfaces the most relevant competitorsA product shot or hero image, so the originals feature your actual productA note on what to avoid, so Painter steers clear of a competitor’s signature movebrand-kit.jsondiscover-refs.jsonproduct-shot.png (optional) - 3
What Painter creates
Painter translates the shared aesthetic of your three references into original assets rendered in your brand, and returns them with a note on what each reference contributed, so you can see the influence without any of the source content carrying over.
From Painter: Generated 4 originals from 3 discover references, rendered in brand-kit.json.
4Original on-brand assets3References → originals0Copied assets or logosGenerated originals4 assetsAsset Aesthetic borrowed From reference Status origin-1 Bold type, high contrast Ref A On-brand origin-2 Gradient product framing Ref B On-brand origin-3 Editorial photography feel Ref C On-brand Reference contributions3 referencesReference Source What it contributed Ref A Meridian Pay Type scale and negative space Ref B Halcyon Finance Gradient and product framing Ref C Vireo Bank Photography mood and pacing "4 originals generated, each traceable to a reference’s aesthetic but rendered fully in your kit, no copy or logos carried over. Want me to generate a second set from a different reference trio, or export these as a test-campaign pack?"
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Follow-up prompts
Test a second reference trio
Painter can run the same brief against a different set of discover picks, useful for finding which competitive aesthetic actually converts for your audience.
Pick three different high-performing fintech references from discover and generate another 4 originals in our kit, so we can A/B the two aesthetic directions.
Expand a winner across formats
Once one aesthetic lands, Painter can extend that single winning original into a full multi-format set without re-browsing discover.
Take origin-2 and expand it into a full set: Stories, LinkedIn banner, and two ad variants, keeping the same gradient framing and brand kit.
Read the trend before you brief
Open discover ahead of each campaign and have Painter summarise the current competitor aesthetics, so the team briefs against what’s performing now, not last quarter.
Scan discover for the top-performing fintech Instagram creative right now and summarise the aesthetic trends so we can brief the next campaign.
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Tips and troubleshooting
Pick a coherent reference trio
Three references that share a feel give Painter a clear target; three unrelated styles average into mush. Choosing well-matched references is the biggest lever on how directed the originals come out.
Mood, not clone
Painter borrows composition, contrast, and pacing, never copy or logos. If a competitor’s signature element is off-limits for legal or brand reasons, name it in the prompt and Painter steers around it.
Keep the contribution note
The per-reference note tells you exactly what each pick influenced. Keep it in the output so a reviewer can confirm the originals are inspired-by, not derived-from, before anything ships.
Ready to try it yourself?
Browse what’s performing in your category, pick three references, and get original on-brand creative that borrows the aesthetic without copying the ad.
Run Painter