Why this exists.
Painter pulls up real competitor campaigns by industry and platform, so you can borrow what is working and remix it into something that still sounds like you.
A patchwork that breaks.
- A shared spreadsheet nobody opens on time
- Prompts copy-pasted into a chat window
- A contractor who disappears for two weeks
- Output that lands in a different shape every run
A workflow that ships.
- One brief, one cadence, one place to read it
- Every claim cited, every step reviewable
- A finished artifact in your team’s format
- Your creative time goes into the idea, not into hunting for inspiration.
Four moves.
Painter runs each move with a preview attached — so you know what lands before you ever hit send. Skip freely once you know which parts carry the weight.
- 01Kickoff
Turn on the competitor browser in Painter.
Painter starts with the brief and asks only for what's missing. No boilerplate intake form, no setup meeting.
Chat · marieteYTurn on the competitor browser in Painter.PPainter is working - 02Gather
Filter by industry, platform and time frame.
Sources are pulled, cleaned, and cross-checked against prior runs — every claim carries a citation you can trace.
checklist · step-02Source connected · filter by industry,Context loadedFirst pass completeSource connected - 03Reason
Remix ideas through your brand kit.
The agent thinks out loud where it matters — trade-offs named, assumptions surfaced, judgments explained.
ranked results01Remix · competitor campaign0.9402What · competitor campaign0.8203Works · competitor campaign0.67 - 04Draft
Ship campaigns that feel fresh, not copied.
A first draft lands in the format your team already uses. You edit the last 10%, not the first 90%.
delivery · inboxPnewPainter → your teamjust now · scheduled weeklyRemix what worksYour creative time goes into the idea, not into hunting for inspiration.Open briefing
Wire this in Painter.
Painter is a visual node-flow workspace — not a chat window. Here's the graph that runs this playbook, node by node. Each one is a real block you can drop in and wire yourself.
Inputs in, outputs out.
Painter runs on the inputs on the left and hands back the artifacts on the right. Skip any input — the agent will ask for it the first time it needs it.
- One source of truth (CSV, CRM, or warehouse)
- A one-paragraph brief on the goal
- The KPI you want to move
- A scored, cited brief you can forward
- A structured file for downstream automation
- An alert when anything material changes
A finished artifact, not a todo list.
Every run ends the same way — a packaged brief in the channel your team already reads. Here's a preview of what shows up.
Here's the brief for this week. I ran the playbook end-to-end, flagged anything that shifted against last run, and packaged the output for Slack and the shared drive.
- Turn on the competitor browser in Painter.
- Filter by industry, platform and time frame.
- Remix ideas through your brand kit.
- Ship campaigns that feel fresh, not copied.
Where teams stall.
Three ways we see this go sideways — and how to avoid each one.
Pointing the agent at stale or half-connected data. Clean the source once, compound every run after.
Running it once and forgetting. Put it on a weekly cadence so the numbers actually move.
Skipping the first review. Check the first run by hand — trust compounds from there.
Before you start.
Usually one source is enough to see value. Painter can run on a CSV paste for the first pass; connect the CRM, the data warehouse, or the tool of record once you want it to run on its own.
Most teams put this on a weekly cadence. That's the sweet spot between "too noisy to read" and "too stale to act on". Adjust once you see how the numbers behave.
Whoever owns the downstream action. Painter hands back a finished result — the value is in somebody actually reading it and shipping the decision the same day.
It usually isn't. The first pass is calibration — tell Painter what was off, rerun, and the second is close. By the fourth it reads like a teammate.